{"id":6,"date":"2011-05-06T16:15:02","date_gmt":"2011-05-06T23:15:02","guid":{"rendered":"http:\/\/cpdadv.com\/?page_id=6"},"modified":"2020-09-14T14:05:32","modified_gmt":"2020-09-14T21:05:32","slug":"services","status":"publish","type":"page","link":"https:\/\/cpdadv.com\/?page_id=6","title":{"rendered":"What We Provide"},"content":{"rendered":"

Design<\/strong><\/span><\/h2>\n

\"\"<\/a>
\nFrom creative to functional\u2026 business cards to billboards to branding\u2026 we provide a broad range of design services for an even broader range of applications.<\/strong><\/p>\n

Many companies have an idea of what they need, so they consult with CPD about the most effective way of getting there. Marketing your business needs to be very intentional and well planned out. It can involve a completely new approach or an upgrade to your existing materials. It might be enhancing their logo, developing a promotion, expanding their marketing reach\u2026 we welcome the challenge!<\/p>\n

Some companies prefer to begin the creative process in-house. After they gather their ideas, they call on CPD to generate the professional-looking final art necessary to take it to completion.<\/p>\n

Collateral<\/strong><\/span>
\nCollateral includes everything printed and on the web, and is intended to make the sales effort easier and more effective while enhancing the company’s brand.\u00a0Think of all your marketing collateral as \u201csilent salespeople\u201d telling your story when you\u2019re not there to tell it yourself.<\/p>\n

Branding<\/strong><\/span>
\nMost new companies don’t have a “brand” yet; it takes a while to develop. Branding is how prospects perceive you and\u00a0getting them to see you as the only one who can provide a solution to their problem. This includes everything public about your company and must provide a positive, consistent overall message.<\/p>\n

CPD is all about consistency and considering how short term needs affect long term goals.<\/p>\n

Logo Design<\/strong><\/span>
\nYour logo is your company’s visual image and not to be taken lightly. It’s the face of your company. We can create a custom logo that fits your style and needs, or if you have a logo that could use a “facelift,” we can do that too.<\/p>\n

Copywriting<\/strong><\/span>
\nIt often takes an outside service such as CPD to identify and create your marketing message\u2013in print and on the web.\u00a0We will craft headlines, marketing points, and content to effectively promote your products and services to your target audience.<\/p>\n

Advertising<\/strong><\/span>
\nSome people refer to advertising as a \u201cnecessary evil,\u201d but we think of advertising as a \u201cnecessary opportunity\u201d to get your sales message where it needs to go. This can include magazines and newspapers, direct mail pieces, sell sheets, posters and banners, and a host of other vehicles.<\/p>\n

Direct Mail<\/strong><\/span>\"\"<\/a><\/strong>
\nYour marketing efforts must be directed at those who can make a difference to your bottom line. Otherwise, you\u2019re wasting your time and money. Direct mail is a targeted marketing technique that when used properly can be highly effective. It requires more than simply doing a mailing. You’ll need a catchy mailing piece, a great, targeted address list, and a carefully planned follow-up.<\/p>\n

Printing<\/strong><\/span>
\nCPD has a vast knowledge of and experience with all printing techniques and processes. By working with a broad range of printers and printing-related companies, we are able to match the unique requirements of your projects with people who can get the job done\u2026 efficiently and economically. We\u2019re very flexible, however, and are happy to work as a team with your chosen vendors, either directly or through you.<\/p>\n

Marketing Consultation<\/strong><\/span>
\nIt\u2019s often difficult for companies to make honest and objective observations regarding their new or existing marketing efforts. We are frequently asked to review these projects for their professionalism and effectiveness. Additionally, when you have a new project in mind, we love being on the ground floor to help make it a reality.<\/p>\n

Let’s get started\u2026<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Design From creative to functional\u2026 business cards to billboards to branding\u2026 we provide a broad range of design services for<\/p>\n

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